Location/Environment – geographic, urban/suburban/rural, residential, ambiance
Type – liberal arts, comprehensive, private, public, special emphasis
Mission – reason it exists, history
Curriculum – what majors, freshman year or core requirements, special academic programs, academic calendar, average class size, ease of changing majors
Faculty – number of full-time, number who have terminal degrees, examples of research
Student body – size, geographic, ethic, socio-economic diversity, commuter/residential
Co-curricular life – student organizations, frats/sororities, athletic teams, intramurals, first-year opportunities, study abroad opportunities
Resources – endowment, well-maintained campus, libraries, dormitories, career development services
Admission – requirements and expectations-dates for application, credentials needed, profile of mid-range of accepted students
Cost/financial aid – current costs, expected tuition increases, aid policy, aid package composition—average grant, loan and merit awards
Outcomes – placement profiles, retention rates
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